In 2011, Kinh Do will push ahead with its agenda consistent with the long-term strategy of striving for sustainable growth by seizing market opportunities during economic recovery and solidifying its business infrastructures to ready for future growth, and by achieving such, the Company will consolidate its position as the leading food company. The Board of Directors and company management have unanimously decided to focus on the core business of food production and marketing. The Company will achieve yet another year of high growth in 2011, despite multiple disruptions at the macro-economic level. In particular, Kinh Do has projected its sales and profits for the year as follows:

(*) Consolidated numbers were provided by the Company for reference purposes and based on the audited 2010 Financial Statements of the 3 member companies KDC, NKD, and KIDO, after adjusted for internal transactions.

 

ICE-CREAM & DAIRY PRODUCTS

GAIN MARKET SHARES, EXPANDING MARKETS TO KEEP UP WITH DEMANDS

 

MOON CAKES

DOMINATE MARKET

 

CRACKERS

FURTHER MARKET SHARE LEAD

 

COOKIES

IMPROVE PRODUCT QUALITIES

 

WAFERS

Diversify product portfolio to cater to multiple market segments

 

CAKES

GO UP-MARKET

  • Re-launch cake brands with improved products and packaging to cater to higher end of the market.
  • Explore premium gifting segment with appropriate products.
  • Invest in equipment capable of high quality cakes to meet consumer demands.
  • Build direct sales channels such as schools, factories, etc.
  • Launch IDO in domestic market and explore export market.
 

BUNS

MORE PREMIUM PRODUCTS AND DEEPER PENETRATIONS

  • Focus on high margin products such as super-soft buns and sandwiches.
  • Continue to expand coverage of fresh products (short shelf-life), focusing on key cities with core products/SKUs.
  • Improve logistics and services to penetrate deeper Central and Mekong markets.
  • Set up dedicated sales teams for fresh products.
  • Build new, direct sales channels (HORECA).
  • Automate production to ensure high output with consistent quality.

 

 

SNACK

GROW TOPLINE SALES

 

CHOCOLATE & CANDIES DIVISION

RESTRUCTURE PRODUCT PORTFOLIO