Kinh Do Corporation’s breakthrough was recorded with Green Moon Cakes that were made of 100% natural botanical ingredients and good for health and friendly for the environment as well as the high quality, creative and luxurious gifts under Trang Vang brand (Gold Moon).

Mid-Autumn Festival - the second largest Vietnamese festival is a meaningful opportunity to tighten the friendships. This year, the Mid- Autumn Festival is celebrated with the message - the Mid-Autumn Festival – Festival of Love, total output of approximately 2,000 tons of Kinh Do moon cakes were sold to the market in which volume of Trang Vang Moon cakes increased 20% compared to that in 2010.

Affirming the elegance, sophistication and premium value is the Trang Vang Phu Quy moon cake set. Cake is stuffed with thoroughly selected from the finest taste, a symbol of most precious things: The precious BirdNest and nutritious lotus seed, premium Abalone, holothurian, shark-fin, they are ranked in the top of eight precious foods in the Oriental cuisine, etc. Each product is designed and covered with luxurious wooden box, the pattern is elegant and sophisticated in detail.

Moreover, Trang Vang Moon cake gift sets has launched with 7 variants including Hong Phuc, Hung Phu, Tinh Te, Vinh Hoa, Thanh Tu, Tao Nha and Hoan Bich. They are continuously invested, both in terms of quality thanks to its precious and nutritious ingredients: Beijing Abalone, Hong Kong scallops, Crab Sichuan premium Holothurian, crayfish, lotus seed, melon seeds, green beans with almonds, etc and extremely impressive designs to increase the value of the Moon Cakes gifts in order to satisfy the demand of customers both in gift or tasting enjoinment.

In particular, the creative breakthrough is the Trang Vang Hung Phu which are produced under the advanced production technology with Mochi lotus seed, Snow Green Tea, Butter Mung Bean - a unique combination between tradition and modernity, between the Orient and the West with harmony of French luxurious butter mixture and mung beans and almonds, creating the unique impressive taste for Kinh Do Moon Cakes and breakthrough in this year.

Thanks to the impressive launch and consumers support and high appreciation in 2010, in this year Kinh Do continuously creates and provides to the market the Moon cake made from 100% natural, healthy and environmental-friendly ingredients. Cakes were produced by the separated production lines to ensure absolute purity flavor. The type of grains used in the Green Moon Cakes were special, premium, and very good for health such as almonds, pumpkin, walnuts, macadamia nuts which were ranked as the queen of nuts due to its nutrition and wide range of vitamins, minerals and fiber and containing all the essential amino acids for the body, etc. Thanks to the frugality and mildness available in Kinh Do Greentea Moon cake with Hawaiian Green cake, Almond Mung Bean cake, pumpkin and melon seeds, the mix flavor of the Moon Cakes is offered and served for the better health of consumers who are vegetarian, on diet or other consumer preferred the frugal cake.

In order to protect the Customers’ health, in Autumn 2011 Kinh Do was recorded with the breakthrough for Moon cake products by reducing sweet formula, making cake stuffing more flexible and delicious, creating a harmonious sweet to satisfy the taste and request for consumers’ good health. Cake box designs were also completely new with two traditional red and pink colors of charming lotus petal to offer outstanding patterns and elegant image to affirm new features and advantages of Kinh Do products that honored the cakes, offered the convenience to customers and increased the added value to the Mid-Autumn Festival gifts.

The diverse structures of products, excellent quality and design unveiled the dominance of Kinh Do to ensure the highest satisfaction of various purposes for gifts, including luxury gift market segments during the Mid-Autumn Festival. In addition, through the home delivery service, products are successfully delivered nationwide. Kinh Do would bring convenience to the customers and re-confirm its competitive advantages in business activities in Autumn 2011.

Merchandising and creating the jubilant Mid-Autumn Festival atmosphere has been boosted by focusing on decorating the standard kiosks supported with Kinh Do’s special banderole and lanterns. This year, the message of "Mid-Autumn Festival, Festival of Love" is continuously launched and improved with the "friendship" value by affirming and respecting the sincerity in the relationships through the meaningful Mid-Autumn Festival gifts, the sincere love sent to each other "sincerity is the best gift".

Mr. Le Van Thinh – Deputy Sales Manager of Kinh Do Corporation unveiled that: "In order to serve the Mid-Autumn Festival 2011, along with the traditional main products preferred in recent years, Kinh Do continue investing in luxurious gift series “Trang Vang” and Green cakes are made from 100% natural healthy ingredients. We strongly believe that the diversified structure of Kinh Do’s products will satisfy and enrich the choice of consumers this year. Under the perspectives of manufacturers & entrepreneurs, we are relatively optimistic and believe that the Moon Cakes demand will continuously growth thanks to our intuitive grasp and sensitive response to consumers’ requirements with our serious investment, the various products, good quality and reasonable price would be offered, suitable with the Vietnamese consumers’ income today. In particular, this year Kinh Do continuously expands distribution system in the Mid-Autumn Festival through Kinh Do Bakery outlet system in Hanoi & Ho Chi Minh City, distributors and direct points of sale nationwide to best serve the needs for buying, enjoying or giving gifts of consumers".