SIFE is a non-governmental organization operating in education, supporting university students from over 1,400 institutions in more than 40 nations. SIFE establishes the global partner relationship with businesses and universities, facilitating students to fully discover their potential and become the most brilliant leaders by offering economic opportunities for their community.

2010 is the second year the Sife Vietnam Contest was held in Ho Chi Minh City and sponsored by Kinh Do. Compared with 2009, the contest was involved by 12 universities of Ho Chi Minh City and Hanoi. Accompanying with Sife were KPMG, Pepsico, HSBC, Kinh Do and GIBC. Mr. Nguyen Khac Huy – COO of Kinh Do was the member of Board of Examiners of the final round, whereas Mr. Nguyen Xuan Luan and Mr. Le Anh Quan – Vice General Director acted as examiners of the sum-up round.

Delivered the speech at the final ceremony on 30th July, Mr. Nguyen Xuan Luan emphasized that "Sponsoring SIFE Vietnam demonstrates Kinh Do Group's social responsibility, especially for education and training career and young talent development of Vietnam. Through this, Kinh Do wishes to contribute to create an international playground for Vietnamese and foreign students, creating favorable conditions for developing the brilliant talents”.

he final ceremony happened in a thorny manner and the winner was Sife Team of National Economics University with their outstanding projects convincible to the Board of Examiners. The winner would be the representative of Vietnam to participate in Sife Worldcup 2010 held in October in Los Angeles, USA. At the national Sifte contest firstly organized last year, such Sifte Team of National Economics University was the holder of the first prize and “Sifte Spirit” prize in the Sifte Worldcup Berlin (Germany).