7 September, 2011

Talking about the Mooncake market, right before the Mid-Autumn Festival, especially there are some dumping price of agents that make consumers misunderstand about the company’s policies, Mr. Le Van Thinh, deputy general director in charge of sales of Kinh Do Corporation confirmed that: "Kinh Do Mooncake is always sold at fixed prices and the company does not launch any mega-discount policy or facilitate any retailers to sell at dumping price of “50% discount” or “buy 1 get 1 free" for Kinh Do Mooncakes. In particular, we always tracking the market performance daily and hourly so we can control the balance of demand and supply with Kinh Do Mooncakes, thus there have never happen the dumping price with Kinh Do Mooncakes. Mr.Thinh added: "At peak season, Kinh Do must run production lines at full capacity in order to deliver products in time"

As of 5th September (8th August of lunar calendar), the consumption of Kinh Do Moon cakes rose over 5% higher than planned, obtained 2,100 tons. This year, the luxury product Gold Moon with elegant and new packaging design has brought customers’ satisfaction absolutely in design, quality and "attracted” from the beginning of the season. Particularly, Green moon cakes that are made from 100% natural botanical ingredients and good for heath are firstly introduced and supported a lot because it meets the customers’ tendency to enjoy and give gifts. The breakthrough for Moon cake products is that they are reduced sweet and the products taste better so this year Kinh Do Moon cakes products are highly appreciated. In which, the traditional products namely fish, Jambon roasted chicken, Mixed Chinese sausage, mung beans, taro, red mung beans, coconut milk, and lotus seeds are sold out very fast.

This year, more employees are used for serving the offices and factories moon cake demand that make the consumption of the Mooncakes increase sharply and exceed the company target. In fact, besides the need to offer gift to partners, customers and businesses, this year almost of enterprise customers paid attention to offer the Moon cakes to their employees and the workers. Thanks to its good forecast and planning as well as a goods distribution network, Kinh Do managed well the demand and supply among the provinces, channels, distributors, agents, retailers in order to fulfill the needs of shopping, enjoying and offering gifts and more diversified options to consumers.